Reading Materials

• Social Networks
  • “Five Reasons Social Networks Don’t Work,” CNET, June 2005
  • List of Social Networking Sites, Wikipedia
  • The Network Unbound, Wired, June 2006
  • Social Networking 3.0, Technology Review, November 2005
  • The Future of Social Networks, GigaOm, October 2006
• Online Video/Video Sharing
  • The Coming Web Video Shakeout, Business 2.0, June 2006
  • A Brief History of Online Video, Reelpop, October 2006
  • Cable vs. Online Video, Will Video for Food, September 2006
  • GooTube is the Beginning, not End, of Online Video, Splashcast Media, December 2006
  • 18 Cool Things Google Could Do With YouTube, Splashcast Media, January 2006
• Blogging/Long Tail content
  • Long Time Before the Long Tail Wags the Web, WSJ, July 2006
  • Chris Anderson Rebuttal to WSJ
  • Much for the Few, NYT, March 2006
  • The Rise of the Socially Integrated Media Company, GigaOm, July 2006
• Virtual Worlds
  • Virtual Worlds as Third Places, Tasty Research, September 2006
• Widgets
  • Everything is Coming Up Widgets, GigaOm, September 2006
  • Jeff Jarvis on Distributed Media
  • snipperoo year in review;
  • snipperoo 2007 widget predictions
  • Niall Kennedy: Widgetization of the Web

• Advertising
  • The Online Advertising Quandary, GigaOm, November 2006
  • Pop Culture, MediaPost, January 2007
  • Online Video Confirmed as Effective Way to Reach Male 25-35 Demo, Comscore, June 2006
  • Just an Online Minute: MySpace, My Media, MediaPost, May 2006
• Portals
  • Google and the Third Age of Computing, Skrentablog, January 1, 2007
  • The Peanut Butter Manifesto, Brad Garlinghouse, November 2006
  • Media 2.Uh-0h, Andy Kessler, October 2006
• Building a Web 2.0 Company
  • Web 2.0 – Greater Investment Required, Fractals of Change, January 2007
  • Changing Ingredients for Web 2.0 Success, Fractals of Change, January 2007
• Metrics that Matter
  • Web Numbers, What’s Real?, BusinessWeek, October 2006
  • pageviews are obsolete, evhead, August 2006
  • Death of the Pageview, Jeff Jarvis, January 2007
• Programming Strategies
  • Readers: Your Comments are Worth Far More than this Column, MediaPost, June 2006
  • Break free of the shackles of your medium, Jeff Jarvis, October 2005